AZZRA PHOENIX
Elevated campaigns, strategic storytelling, and digital presence for hospitality, fashion, wellness, and lifestyle brands.
PROJECT SPOTLIGHT
Royal Botanic Gardens Victoria
Summer in the Gardens – A Destination Campaign
A high-impact seasonal campaign resulting in a 35% increase in visitation and over 10M impressions. This campaign initiative involved curating the Gardens’ first-ever media influencer days across two iconic sites, engaging 60+ influencers and brand partners.
Executed across digital, editorial, and experiential channels, the campaign featured strategic partnerships with the Australian Open, Visit Melbourne, and a curated influencer rollout generating 20+ pieces of viral content. From UGC strategy to paid social segmentation, this was a masterclass in full-funnel luxury destination marketing.
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Royal Botanic Gardens Victoria – Summer in the Gardens
End-to-end strategy and creative direction, designed to position your brand for emotional connection and commercial success.
Signature Services
01 | Brand & Content Strategy
Positioning, voice, and visual direction designed to connect emotionally and perform commercially.
02 | Digital Campaigns & Reels
360° creative direction across reels,
short-form video, and paid campaigns. Includes strategic rollouts, captioning, content planning, and integration of AI-enhanced assets for scale.
03 | Website & Platform Builds
Elegant and strategic website builds tailored for personal brands, creatives, and boutique businesses. Strategy, design, and copywriting for brand newsletters, sequences, and automations.
04 | Ongoing Brand Support
Retained brand consulting, strategic campaigns, and growth-focused content plans for long-term client success.
NICE TO MEET YOU.
Why work with me?
01 — Strategic Depth
Every campaign is rooted in clear strategy and intentional brand positioning to ensure lasting impact.
02 — Editorial Excellence
Combining luxury aesthetics with compelling narrative to craft content that truly resonates.
03 — Global Insight
Extensive international expertise, bringing diverse cultural insights from London, Dubai, New York and Melbourne.
04 — Boutique Attention
Intimate, agille and personalized attention ensures every project is tailored to individual brand goals and vision.